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Make sure the address bar reads HTTPS before entering your payment or private information. The "s" stands for secure encryption. A padlock icon also needs to appear at the end of the browser or next to the URL, based on which browser you employ.
If you do a lot of online shopping, it could be recommended that you should download an anti-phishing toolbar to the computer. This will help eliminate any sites that may be asking for information with all the intent of scamming you. You can find this software all over the Internet for free.